Source: Freeport Press With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen Z Read more…
After a decade of R&D, its Opté beauty wand gives a targeted, diagnostic approach to putting makeup on your skin. Source: Bloomberg Inkjet printers aren’t often associated with luxury, beauty, and luminosity. But Opté, a handheld makeup printer for your face, promises to Read more…
SEPTEMBER 24, 2019 DAVID PILCHER Freeport Press The stats may surprise you. According to CNBC, people still love to own physical books … and the proof is in the bottom line. “Publishers of books in all formats made almost $26 Read more…
From: FastCompany || STEPHANIE VOZZA We’re living in a digital world—one where screens dominate our time. The average American adult spends three hours and 43 minutes on mobile devices, according to 2019 research by eMarketer. This doesn’t include the time spent Read more…
McDonald’s Canada is on a journey to make its packaging more sustainable as part of its goal to reduce its environmental footprint and source 100 per cent of guest packaging from renewable and/or recycled materials. To help get there, McDonald’s Read more…
About half of us are overwhelmed by how many promotional emails we receive and over 40% of all age groups responded to print or direct mail promotions. Talk to us about your next SmartMail Marketing Campaign! Source: Canada Post Smartmail Read more…
Renée Yardley May 15, 2019 All over the world, organizations in every industry are looking for ways to operate in more sustainable ways. At the same time, our landfills continue to overflow. But this environmental challenge has the potential to Read more…
Source: Domtar Paper Paper often gets a bad rap, but despite fears about paper’s impact on the environment, it’s actually a practical and sustainable choice for many parts of daily living. We’re learning more about the benefits of supplementing technology with Read more…
BY ARIANNA ORLAND || FAST COMPANY At some point in our careers, we all come face to face with that ever-paralyzing “Blank Page.” That monster-eyed project you have no clue how to approach or where to begin. As a lifelong Read more…
On April 23rd, 2019, Western Printers will merge with Bond Reproductions. With a combined 68 years of experience in the print industry, Bond will continue its focus on quality and service. We feel confident Western Printers will be a good Read more…