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Direct Marketing Isn’t Dead: How Our Sense Of Touch Impacts Brand Visibility

Forbes.com | Gary Drenik Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing and Communications at Read more…

By webadm, 10 monthsSeptember 7, 2021 ago
Interest

MIND THE (KNOWLEDGE) GAP IN PAPER AND PRINT MARKETING

Domtar Newsroom Over the last year, we’ve had the pleasure of (virtually) engaging with many different groups, including schools and industry organizations. We find these opportunities invaluable – not only do they give us a chance to share our love Read more…

By webadm, 11 months ago
Interest

5 CRITICAL CONVERSATIONS BETWEEN PRINTERS AND DESIGNERS

Domtar Newsroom In this busy world of ours, sometimes having the initial conversation between printer and designer is not always a possibility. However, in order to avoid mistakes at the end of the project, these critical conversations must take place Read more…

By webadm, 11 monthsAugust 10, 2021 ago
Interest

Paper Production And Sustainable Forestry: The Facts

Two Sides North America In North America, forests are a renewable resource that is continuously replenished using sustainable forest management practices. We grow many more trees than we harvest. While saving trees and protecting forests is a widely shared goal, Read more…

By webadm, 12 months ago
sustainability

Five Signs Those Anti-Paper Studies May Be Bogus … And How to Spot Them

Two Sides Submitted: Kathi Rowzie May 6, 2021 You’ve seen them in popular periodicals, industry newsletters and in your email: some self-interested group announces the completion of a “scientific comparison” that “proves” the superiority of an alternative material or “environmentally Read more…

By webadm, 1 yearMay 18, 2021 ago
Interest

Microsoft is retiring its default font, and it wants your help choosing a new one

By Allison Morrow, CNN Business. Original article here. Updated 6:00 PM ET, Wed April 28, 2021 New York (CNN Business) Microsoftis changing its default font for the first time in nearly 15 years, and it wants your help selecting the Read more…

By webadm, 1 year ago
Interest

Myths, Facts and Considerations When Choosing “Tree Friendly” Alternatives

by Sheldon Gibson, BOND Reproductions We need to look at a lot of the myths and feelings we have around printing sustainability and harvesting trees that we carry with us from the past. What does the term ‘tree friendly’ imply? Read more…

By webadm, 1 yearMarch 18, 2021 ago
sustainability

Paper Recovery and Recycling: The Facts

twosidesna.org The benefits of paper recycling include extending the supply of wood fiber, saving landfill space, avoiding greenhouse gas emissions of methane released when paper decomposes in landfills [methane has a global warming potential 25 times greater than carbon dioxide], Read more…

By webadm, 1 year ago
sustainability

Sustainable paper’s best kept secret: biogas

rolland.com As the corporate world continues to examine how to reduce its environmental footprint, and more businesses set strategies with climate change in mind, it is imperative they use energy in a way that’s clean, sustainable, and renewable during their Read more…

By webadm, 1 yearMarch 3, 2021 ago
Interest

Adobe Stock’s 2021 creative trends: resilience rising

Adobe.com | Brenda Mills The past twelve months have tested us all. For creatives, the changes brought about by the COVID-19 pandemic had a drastic impact on how we work and come up with new ideas and aesthetic visions. Sheltering Read more…

By webadm, 1 year ago

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