Domtar Newsroom Paper often gets a bad rap, but despite fears about paper’s impact on the environment, it’s actually a practical and sustainable choice for many parts of daily living. We’re learning more about the benefits of supplementing technology with print Read more…
sappi.com When we want to say sorry for an indiscretion or otherwise, we tend to send a card in the post. Although digital or virtual cards have their place, when it comes to a heartfelt apology, only a printed card Read more…
lovepaperna.org Paper recycling extends the life of renewable wood fiber, keeps waste out of landfills and avoids greenhouse gas emissions that result when paper products are landfilled. The U.S. paper industry continues to drive toward a recycling rate that exceeds Read more…
Source: Domtar Newsroom As people grow weary of online entertainment and digital communication in the age of COVID-19, industry analysts have noticed some interesting paper trends, particularly when it comes to books, education, entertainment and communication. There’s no question that the Read more…
Sappi Paper > Print Media Stories > Print is the medium to invest in right now if you want to grab the attention of your audience. According to eye-tracking specialists Lumen, print advertising is currently generating 21% more attention than the Read more…
Sappi / Print Media Stories / Icons of Touch The thicker the wrapper, the more we’re prepared to pay. But is it really that simple? Charles Spence, Professor of Experimental Psychology at Oxford University, reveals the science behind the ‘multisensory packaging’ Read more…
Domtar Newsroom We know that writing with pen and paper is good for your brain. But it’s also good for your heart and soul. Researchers have found that people who practice expressive writing — that is, writing to help make sense Read more…
Freeport Press | Dave Pilcher Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the Read more…
https://www.mohawkconnects.com/mohawk-renewal Mohawk Renewal papers redefine sustainable papermaking by using rapidly renewable hemp and straw fibers plus recycled cotton reclaimed from t-shirt and denim. Mohawk Renewal is also manufactured with 100% renewable energy sources. Today, Mohawk Renewal represents a fresh expression Read more…
Source: Freeport Press by David Pilcher I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know Read more…