Sappi Paper > Print Media Stories > Print is the medium to invest in right now if you want to grab the attention of your audience. According to eye-tracking specialists Lumen, print advertising is currently generating 21% more attention than the Read more…
Sappi / Print Media Stories / Icons of Touch The thicker the wrapper, the more we’re prepared to pay. But is it really that simple? Charles Spence, Professor of Experimental Psychology at Oxford University, reveals the science behind the ‘multisensory packaging’ Read more…
Domtar Newsroom We know that writing with pen and paper is good for your brain. But it’s also good for your heart and soul. Researchers have found that people who practice expressive writing — that is, writing to help make sense Read more…
Freeport Press | Dave Pilcher Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the Read more…
https://www.mohawkconnects.com/mohawk-renewal Mohawk Renewal papers redefine sustainable papermaking by using rapidly renewable hemp and straw fibers plus recycled cotton reclaimed from t-shirt and denim. Mohawk Renewal is also manufactured with 100% renewable energy sources. Today, Mohawk Renewal represents a fresh expression Read more…
Source: Freeport Press by David Pilcher I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know Read more…
China almost killed the market when it stopped buying U.S. waste, but environmentally aware shoppers are coming to the rescue. Source: Bloomberg The epiphany came when a certain coffee chain started replacing plastic straws with paper ones. Despite increasingly dire warnings about Texas-size islands Read more…
Renee Yardley – Rolland Inc. Sustainability will continue to be important for organizations big and small in the year ahead. Consumers across industries are demanding that the brands they buy make strides in sustainability. As 2020 nears, here are three Read more…
Source: The Two Sides Team November 12, 2019 A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education. The argument that reading on paper results in deeper comprehension and Read more…
“Switching off” and turning to print is better for your health and it may also be the answer to a good night’s sleep. From: Two Sides The prevalence and use of electronics in all aspects of daily life is steadily Read more…