Printing Impressions by Summer Gould Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised for another transformative year. With marketers managing tighter Read more
View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more
Forbes.com | Gary Drenik Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing and Communications at Sappi North America, about research they conducted on haptics (science Read more
Source: Freeport Press by David Pilcher I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to be a fact, confirmed by our own customers. Read more
About half of us are overwhelmed by how many promotional emails we receive and over 40% of all age groups responded to print or direct mail promotions. Talk to us about your next SmartMail Marketing Campaign! Source: Canada Post Smartmail Marketing | Generation Gap: Connecting Brands and Customers of All Read more
Here’s to Old Friends … This DM’s for You SEPTEMBER 20, 2018 Source: http://freeportpress.com/heres-to-old-friends-this-dms-for-you/ DAVID PILCHER As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible Read more
By Pat Friesen Haptically speaking, there’s a lot to be said for writing marketing messages for print. For starters, they have a better chance of being read when printed on paper and remembered than those viewed on a screen. (More on this later.) If you’re not familiar with haptics, it’s Read more
Cormac Reynolds || socialmediaweek.org Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology’s impact on business, society, and culture. Email has long since been considered as a marketing medium that provides maximum reach for Read more
To see the effect of combining direct mail with digital advertising, Canada Post and Ipsos conducted a neuromarketing study that measured emotional response, for results that provided more predictive insights. Overall, the study showed that integrated campaigns drove more attention, higher brand recall, and a stronger emotional response than digital Read more