Direct mail: now with digital superpowers

View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more…

Recent Research Finds Rising Levels of Digital Fatigue Are Driving Marketers to Increase Investment in Direct Mail and Corporate Gifting

View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more…

Print Works!

Here’s to Old Friends … This DM’s for You SEPTEMBER 20, 2018 Source: http://freeportpress.com/heres-to-old-friends-this-dms-for-you/ DAVID PILCHER As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible Read more…