Bond is a Canada Post Smart Mail Marketing Partner – approved and listed by Canada Post to help your business plan, design, print, and execute direct mail campaigns.
Bond prints, addresses and prepares your mail in-house, then hands it off to Canada Post for delivery.
Direct Mail Gets Noticed
Even Direct Mail marketing items that are discarded get noticed! The act of physically handling a mail piece brings consumer attention to it and, if nothing else, cumulatively builds up awareness of recurring brands. Keep your business top-of-mind; Direct Mail is simply the most effective way to get your potential customers to remember your business’s product or service.
Mail’s greater memorability appears to be anchored in its physicality, whether as flyers, brochures or postcards. Not only does it serve as a visible reminder to act on a promotional message but also, scientific research confirms, that the mere act of consuming information in a printed format makes it easier to retain than when it is consumed digitally.
Direct by the Numbers
52%
of Canadians share direct mail with family and friends ++
53%
increase in leads when direct mail is integrated with digital *
60%
of Canadians display mail advertising in their homes ++
63%
of retailers say direct mail shows the best ROI of all channels they use *
68%
increase in website visits when direct mail is integrated with digital *
86%
of marketers say combining online channels with offline marketing is key to success *
* 2023 The State of Direct Mail, Lob and Comperemedia, 2023.
++ Their time has come: Unlocking the secret to marketing to Gen Z, Canada Post, 2023.
FAQs about Direct Mail
What is Direct Mail?
Direct mail is printed marketing like postcards, flyers, letters and brochures sent straight to people’s mailboxes using Canada Post. It’s a way to reach customers in their homes or offices with something they can hold, keep and come back to.
Read why direct mail marketing works.
Should I use direct mail for my Vancouver business?
Yes, direct mail works for businesses because it delivers significantly higher response rates, stronger trust, and better physical longevity than digital advertising. Despite the rise of email and social media, physical mail remains a highly effective way to cut through online noise, build local brand recognition, and target precise consumer demographics.
When should I use Neighbourhood Mail (Unaddressed)
Neighbourhood mail is best for building awareness, promoting local offers, or reaching every mailbox in a specific area. You choose postal codes, delivery routes or whole neighbourhoods, no names or addresses needed. Common formats include flyers, cards, brochures and booklets. We use Canada Post’s Precision Targeter to pick the exact routes that reach your audience.
When should I use Personalized Mail (Addressed)
Personalized mail is best for loyalty, follow-ups or anything tailored to a specific person. Each piece goes to a named recipient, and because it feels personal, it tends to get a higher response. Common formats include addressed envelopes with letters or promotional items, self-mailers and postcards.