Integrating Your Digital and Print Marketing

To see the effect of combining direct mail with digital advertising, Canada Post and Ipsos conducted a neuromarketing study that measured emotional response, for results that provided more predictive insights.

Overall, the study showed that integrated campaigns drove more attention, higher brand recall, and a stronger emotional response than digital campaigns alone.

Integrating DIRECT MAIL AND DIGITAL improved factors that can drive consumer action. In this study, we saw (vs. single media campaigns):

Direct Mail Infographic

 

In this study, we saw that the SEQUENCE OF MEDIA had an effect on response. When we compared campaign results:

Direct Mail Infographic

Source: Canada Post/Ipsos Connecting for Action, September 2016

Targeting Your Direct Mail Audience

BOND will take care of all your mailing details for you – such as targeting, sorting, grouping and more.

Let us help you plan the best delivery routes for your Smartmail Marketing™ campaign. We can help you find the right customers in the right locations. We have the expertise to help get your flyers, postcards or other Neighbourhood Mail™ pieces to the right customers at the right time – target age, household size, income or a geographic area.

Call today (604.683.1251), and let us take the worry and hassle out of your direct mail needs.

 

BOND - Canada Post Smartmail Marketing Partner

BOND supports sustainable paper choices

If you are considering “going greener,” reduce your environmental footprint with Rolland Enviro100 Print papers.

Recycled:
recycle_recycled100% Post consumer waste. A smooth finish makes it an ecological alternative that displays an impeccable look and rich colour quality every time

Manufactured With Biogas Energy:
biogas_bw_engBiogas comes from decomposing landfill waste that’s been captured to prevent its release into the air. It is transported by pipeline to Rolland and used as thermal energy to produce paper instead of using traditional combustible fuels. Not only is biogas a renewable energy, it reduces their CO2 emissions by 70,000 tons, or 23,400 compact cars, annually.

Processed Chlorine Free:
ecologo_engUses 6 times less water than the industry average and contains no chlorine or derivatives, making it the only fine paper to be certified Processed Chlorine Free in North America.

BOND is proud to offer the Rolland Enviro100 Print line of papers.

Two Sides – A Great Environmental Story

twosidesna.orgIn North America we grow many more trees than we harvest.

Over the last six decades, the total U.S. forest area has increased by over 3% and the net volume of trees on timberland has increased by 58%.1

In Canada, the forest cover has remained stable over the last two decades and, in recent years, Canada’s actual harvest has been 44% of annual growth.2

1 USDA Forest Inventory Analysis, 2012
2 The Conference Board of Canada, 2014

Canada Post reaches tentative deal with union, averting job action

Following marathon bargaining sessions that reached into the wee hours, Canada Post and the Canadian Union of Postal Workers have reached tentative agreements, averting a possible mail disruption that had loomed for months.

Full story:  http://www.cbc.ca/news/business/canada-post-tentative-deal-union-1.3742098

 

UV Coating For Digital Pieces

Add some “pop” to your printed pieces by having it finished with UV coating. Ultraviolet coating is a very glossy (or matte) finish applied to the surface and then cured using UV light. It adds depth and amazing durability. Ask your Account Manager to see a sample – it’s a great, inexpensive way to make your work stand out from the rest!

BOND is a Tourism Vancouver Member

Tourism Vancouver LogoWe have been doing business in Vancouver for many years, and are proud ambassadors of this city we love. It’s no secret that tourism plays a huge, and growing, part in Vancouver’s economy. BOND looks forward to a mutually beneficial relationship with Tourism Vancouver.

Summer 2016 Newsletter

Summer 2016 NewsletterOur Summer 2016 newsletter is here! Read it by clicking here.

Classic Printing to Amalgamate with Bond Reproductions

In August 2009 Bond Reproductions Inc. completed the purchase of Classic Printing Ltd., and in July of 2014, completed the centralization of its plants into one print facility for administration and production at 1450 Adanac Street – home to Classic Printing since 1985.

Bond has operated both brands since that time. We have recently decided to join the Bond and Classic divisions into one. Effective May 1, all of Classic’s operations will fall under the Bond name and we will no longer actively market the Classic brand. This will streamline our processes, production and distribution while removing duplication and redundancies.

The only change our valued Classic customer will see is in the name. The production and sales teams will remain the same, as will the service and high-quality product you have come to expect from us.

We look forward to our continued relationship with you and thank you for your support.

Digital Press Upgrades

BOND has recently upgraded and installed digital color equipment:

  • We have completed the installation of our 2nd Xerox iGen5.
  • We have completed the installation of a new Ricoh 9110 color digital press. This unit compliments our four black & white Ricoh copiers. This is BOND’s 1st Ricoh color machine – and we have high expectations.

With these equipment (and subsequent) software upgrades you will notice an improvement in your finished materials. The feedback points to sharper / finer text and truer color.

Some notes:

  • We recommend designers who are able to manage their images ensure they have tagged ICC profiles on their photos, and clients are free to send us outlined files as supplied print-ready art, however we will not be outlining fonts as standard practice any longer (due to the excellent font rendering abilities of the new equipment).
  • We will now be targeting sRGB and Gracol profiles, which offer a broader gamut of color.

These changes are for the benefit of our clients and serve to process your supplied art in the best way possible to maximize color quality and font reproduction.

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