By Kathi Rowzie, President, Two Sides North America Simply put, certification labels are a quick and easy way to tell consumers that the wood fiber in the paper products they buy and use comes from sustainably managed forests. The certification Read more…
Kathi Rowzie – Two Sides NA In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. Read more…
This reading tool could be a game-changer for people who have a hard time focusing while reading. Annie Reneau – Upworthy Reading is a fundamental tool of learning for most people, which is why it’s one of the first things Read more…
By Canada Post Don’t call it a comeback – QR codes have been around for years – but the world is finally catching up to them. Consumers demanding touchless interactions in their everyday encounters have revived marketers’ interest in them – Read more…
Two Sides North America Anti-greenwashing Campaign Responds With Record-breaking Success CHICAGO – July 27, 2022 – For years, major corporations, service providers and government agencies have surrendered to the temptation to cloak their cost saving efforts in a veneer of Read more…
Sept 14, 2022 | FIPP | by Jamie Gavin New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the Read more…
View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up Read more…
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results Read more…
Harvard Business Review | by Jonathan Z. Zhang The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are Read more…
Submitted: Kathi Rowzie May 3, 2022 || twosidesna.org CHICAGO – May 4, 2022 – As banks, utilities, telecom companies and government agencies face mounting economic uncertainties, many of these services providers are looking to cut costs by encouraging their customers Read more…