Sept 14, 2022 | FIPP | by Jamie Gavin New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the Read more…
View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up Read more…
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results Read more…
Harvard Business Review | by Jonathan Z. Zhang The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are Read more…
Submitted: Kathi Rowzie May 3, 2022 || twosidesna.org CHICAGO – May 4, 2022 – As banks, utilities, telecom companies and government agencies face mounting economic uncertainties, many of these services providers are looking to cut costs by encouraging their customers Read more…
The Target Report – Mark Hahn Printing Papers Get Squeezed Out – February 2022 M&A Activity A refrain is now heard throughout the printing industry; paper supplies are very tight, allocations limit the ability to take on new customers, discounts Read more…
Bond is proud to announce that it has successfully completed the Climate Smart training and certification program for its baseline year. The Climate Smart program provides a unique combination of training, tools, and technical assistance to enable companies to measure Read more…
BENQ SIGNS ON AS PARTNER TO IMPLEMENT PANTONE SKINTONE VALIDATED WITHIN THEIR DISPLAYS. Carlstadt, NJ, January 6, 2022 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Read more…
PANTONE 17-3938 Very Peri A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity. Pantone Color of the Year 2022 PANTONE 17-3938 Very Peri Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive Read more…
From: Printing News LOIS RITAROSSI, NOVEMBER 22, 2021 “I can’t get my paper for 12 weeks? And it’s going to cost 12% more than my last order?” Buying paper has become a convoluted process, putting stress on inventory management, procurement and vendor-client Read more…