sappi.com With widespread cynicism over news obtained from social media, could adding print to your marketing plan win people’s trust? If you’re looking to inspire trust from your audiences, could it be best to turn to print? A wide-ranging new Read more…
Domtar Newsroom Accelerated by recent events, e-commerce sales continue to boom as today’s consumers purchase more of the products they use every day online — from the clothes they wear to the meals they eat. Unfortunately, this has increased concerns Read more…
Sappi.com Rather than making digital screens more tactile, why not make paper technological? Clever innovations mean that print is becoming a springboard to a whole new co-existent world for brands and industries to explore Why The Revolution Will Be Printed Read more…
From Dieline | By: Bill McCool on 09/09/2020 || “Hemp grows rapidly, maturing in as quickly as 90 days. Turning hemp into pulp requires fewer chemicals, water, and energy than wood.” “Making paper with straw eliminates the need for ‘fall burns’ set by farmers Read more…
Domtar Newsroom Paper often gets a bad rap, but despite fears about paper’s impact on the environment, it’s actually a practical and sustainable choice for many parts of daily living. We’re learning more about the benefits of supplementing technology with print Read more…
sappi.com When we want to say sorry for an indiscretion or otherwise, we tend to send a card in the post. Although digital or virtual cards have their place, when it comes to a heartfelt apology, only a printed card Read more…
lovepaperna.org Paper recycling extends the life of renewable wood fiber, keeps waste out of landfills and avoids greenhouse gas emissions that result when paper products are landfilled. The U.S. paper industry continues to drive toward a recycling rate that exceeds Read more…
Source: Domtar Newsroom As people grow weary of online entertainment and digital communication in the age of COVID-19, industry analysts have noticed some interesting paper trends, particularly when it comes to books, education, entertainment and communication. There’s no question that the Read more…
Sappi Paper > Print Media Stories > Print is the medium to invest in right now if you want to grab the attention of your audience. According to eye-tracking specialists Lumen, print advertising is currently generating 21% more attention than the Read more…
Sappi / Print Media Stories / Icons of Touch The thicker the wrapper, the more we’re prepared to pay. But is it really that simple? Charles Spence, Professor of Experimental Psychology at Oxford University, reveals the science behind the ‘multisensory packaging’ Read more…