This reading tool could be a game-changer for people who have a hard time focusing while reading. Annie Reneau – Upworthy Reading is a fundamental tool of learning for most people, which is why it’s one of the first things kids learn in school and why nations set literacy goals. But Read more…
By Canada Post Don’t call it a comeback – QR codes have been around for years – but the world is finally catching up to them. Consumers demanding touchless interactions in their everyday encounters have revived marketers’ interest in them – prompting them to use the QR code as a powerful Read more…
Sept 14, 2022 | FIPP | by Jamie Gavin New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents Read more…
View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more…
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more…
Harvard Business Review | by Jonathan Z. Zhang The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are plummeting; recent changes in privacy policies, such as those by Read more…
The Target Report – Mark Hahn Printing Papers Get Squeezed Out – February 2022 M&A Activity A refrain is now heard throughout the printing industry; paper supplies are very tight, allocations limit the ability to take on new customers, discounts and rebates are a thing of the past, shipments are Read more…
BENQ SIGNS ON AS PARTNER TO IMPLEMENT PANTONE SKINTONE VALIDATED WITHIN THEIR DISPLAYS. Carlstadt, NJ, January 6, 2022 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Validated, a new patent pending technology program which allows display, Read more…
PANTONE 17-3938 Very Peri A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity. Pantone Color of the Year 2022 PANTONE 17-3938 Very Peri Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace Read more…
From: Printing News LOIS RITAROSSI, NOVEMBER 22, 2021 “I can’t get my paper for 12 weeks? And it’s going to cost 12% more than my last order?” Buying paper has become a convoluted process, putting stress on inventory management, procurement and vendor-client relationships. The paper industry is experiencing a confluence of factors, Read more…