Magazine readers prefer print

Sept 14, 2022 | FIPP | by Jamie Gavin New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents Read more…

Direct mail: now with digital superpowers

View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more…

Recent Research Finds Rising Levels of Digital Fatigue Are Driving Marketers to Increase Investment in Direct Mail and Corporate Gifting

View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more…

Pantone Launches Pantone SkinTone Validated, World’s First Validation Program For Skin Tones For Technology

BENQ SIGNS ON AS PARTNER TO IMPLEMENT PANTONE SKINTONE VALIDATED WITHIN THEIR DISPLAYS. Carlstadt, NJ, January 6, 2022 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Validated, a new patent pending technology program which allows display, Read more…

Why Can’t I Get My Paper

From: Printing News LOIS RITAROSSI, NOVEMBER 22, 2021 “I can’t get my paper for 12 weeks? And it’s going to cost 12% more than my last order?” Buying paper has become a convoluted process, putting stress on inventory management, procurement and vendor-client relationships. The paper industry is experiencing a confluence of factors, Read more…