Axios – by Eleanor Hawkins Major U.S. companies and brands are investing in printed publications but not in the way you might think. Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences. Why it matters: It’s part marketing and part strategic storytelling, communication Read more…
MSNBC via DPA International Reading printed books is more associated with comprehension than reading on digital devices, according to University of Valencia (UV) scientists who are calling for print texts to be encouraged in schools. “Leisure reading habits on screen are minimally related to reading comprehension, which contrasts with the Read more…
In case you missed it, in December of 2022 Pantone reformulated its base inks for the first time since 1963. Here is a comparison for PMS 277 & 278 Uncoated as an example; previous formulation is on the left and the new formulation on the right. The reformulation is expected Read more…
The Guardian: John R MacArthur For ‘deeper reading’ among children aged 10-12, paper trumps screens. What does it mean when schools are going digital? The nationwide collapse in reading scores among American youth has lately captured the attention – if not the concern – of headline writers, educators and government Read more…
Pantone Color Institute has been announcing ‘it’ colour of the year since 2000 Natalie Stechyson | CBC In a countdown so highly anticipated in the design world that it’s akin to New Year’s Eve, the 2024 Pantone colour of the year was revealed this morning. And it is: Peach Fuzz. The Read more…
The Dieline | by Rudy Sanchez on 10/18/2023 If you’re me, when you’re eating cereal, you’re reading the different panels of the box instead of scrolling through social media. The side with the nutritional information and ingredients is always a bit depressing, especially when you stare in awe at the sugar content Read more…
The Dieline | by Bill McCool on 10/11/2023 No one can read my handwriting. Maybe because it’s an illegible mess of print and cursive, something that has transformed into my own variety of shorthand that even I can’t decode without taking a few moments to question whatever the hell I was trying Read more…
LinkedIn Advice Preparing files for print and digital is an essential skill for graphic designers. It can make the difference between a professional-looking project and a disappointing result. Learn some basic tips and best practices for creating and exporting files for different media and platforms. Know your output Before you Read more…
LinkedIn Advice Choosing the best font for your design project can make or break your communication. Fonts convey not only information, but also mood, tone, and personality. How do you pick the right one among thousands of options? Here are some tips to help you find the perfect font for Read more…
The Guardian. 23May2023 by Josh Taylor Company says Adobe Firefly is a ‘co-pilot’ to graphic design rather than a replacement for humans. Adobe is integrating its generative AI product, Firefly, into Photoshop, its flagship image editing software. Photograph: Adobe Firefly Software giant Adobe has announced it will integrate generative AI into Read more…