by Sheldon Gibson, BOND Reproductions We need to look at a lot of the myths and feelings we have around printing sustainability and harvesting trees that we carry with us from the past. What does the term ‘tree friendly’ imply? Does it mean that it is somehow environmentally responsible – Read more…
Denio LourencoDigital Content Editor @iamdenio Contact Published Tuesday, February 23, 2021 CTV NEWS Mail boxes are seen at Canada Post’s main plant in Calgary, Alta., Saturday, May 9, 2020. (THE CANADIAN PRESS/Jeff McIntosh) TORONTO — A new initiative by Canada Post wants to help Canadians reconnect with the ones they love. Read more…
Adobe.com | Brenda Mills The past twelve months have tested us all. For creatives, the changes brought about by the COVID-19 pandemic had a drastic impact on how we work and come up with new ideas and aesthetic visions. Sheltering in place, facing the loss of work and contracted social Read more…
FAST COMPANY Following one of the bleakest years in memory, Pantone has announced its 2021 color of the year. And it’s not one but two colors, designed to create the sensation of a fresh sunrise over rocky terrain. The colors are called Illuminating, a yellow that appears like the skin Read more…
sappi.com With widespread cynicism over news obtained from social media, could adding print to your marketing plan win people’s trust? If you’re looking to inspire trust from your audiences, could it be best to turn to print? A wide-ranging new survey on people’s attitudes towards media shows that newspapers are Read more…
Domtar Newsroom Accelerated by recent events, e-commerce sales continue to boom as today’s consumers purchase more of the products they use every day online — from the clothes they wear to the meals they eat. Unfortunately, this has increased concerns about unnecessary packaging waste and ever-greater levels of plastic pollution. Read more…
Sappi.com Rather than making digital screens more tactile, why not make paper technological? Clever innovations mean that print is becoming a springboard to a whole new co-existent world for brands and industries to explore Why The Revolution Will Be Printed Thanks to technology – perhaps ironically – paper products continue Read more…
sappi.com When we want to say sorry for an indiscretion or otherwise, we tend to send a card in the post. Although digital or virtual cards have their place, when it comes to a heartfelt apology, only a printed card conveys the right message. ‘We’re sorry for letting your data Read more…
Source: Domtar Newsroom As people grow weary of online entertainment and digital communication in the age of COVID-19, industry analysts have noticed some interesting paper trends, particularly when it comes to books, education, entertainment and communication. There’s no question that the coronavirus pandemic has changed many things about our daily lives, Read more…
Sappi Paper > Print Media Stories > Print is the medium to invest in right now if you want to grab the attention of your audience. According to eye-tracking specialists Lumen, print advertising is currently generating 21% more attention than the norm for the medium. Some 88% of press ads run Read more…