Corporate storytelling goes analog

Axios – by Eleanor Hawkins Major U.S. companies and brands are investing in printed publications but not in the way you might think. Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences. Why it matters: It’s part marketing and part strategic storytelling, communication Read more

By webadm, ago
Pantone base ink colour reformulation

Pantone Colour Reformulation

In case you missed it, in December of 2022 Pantone reformulated its base inks for the first time since 1963. Here is a comparison for PMS 277 & 278 Uncoated as an example; previous formulation is on the left and the new formulation on the right. The reformulation is expected Read more

By webadm, ago