sappi.com With widespread cynicism over news obtained from social media, could adding print to your marketing plan win people’s trust? If you’re looking to inspire trust from your audiences, could it be best to turn to print? A wide-ranging new survey on people’s attitudes towards media shows that newspapers are Read more…
Domtar Newsroom Accelerated by recent events, e-commerce sales continue to boom as today’s consumers purchase more of the products they use every day online — from the clothes they wear to the meals they eat. Unfortunately, this has increased concerns about unnecessary packaging waste and ever-greater levels of plastic pollution. Read more…
Sappi.com Rather than making digital screens more tactile, why not make paper technological? Clever innovations mean that print is becoming a springboard to a whole new co-existent world for brands and industries to explore Why The Revolution Will Be Printed Thanks to technology – perhaps ironically – paper products continue Read more…
sappi.com When we want to say sorry for an indiscretion or otherwise, we tend to send a card in the post. Although digital or virtual cards have their place, when it comes to a heartfelt apology, only a printed card conveys the right message. ‘We’re sorry for letting your data Read more…
Source: Domtar Newsroom As people grow weary of online entertainment and digital communication in the age of COVID-19, industry analysts have noticed some interesting paper trends, particularly when it comes to books, education, entertainment and communication. There’s no question that the coronavirus pandemic has changed many things about our daily lives, Read more…
Sappi Paper > Print Media Stories > Print is the medium to invest in right now if you want to grab the attention of your audience. According to eye-tracking specialists Lumen, print advertising is currently generating 21% more attention than the norm for the medium. Some 88% of press ads run Read more…
Sappi / Print Media Stories / Icons of Touch The thicker the wrapper, the more we’re prepared to pay. But is it really that simple? Charles Spence, Professor of Experimental Psychology at Oxford University, reveals the science behind the ‘multisensory packaging’ boom. Meet the brains behind the brands we pay more Read more…
Domtar Newsroom We know that writing with pen and paper is good for your brain. But it’s also good for your heart and soul. Researchers have found that people who practice expressive writing — that is, writing to help make sense of your thoughts and emotions — can experience mental and emotional Read more…
Freeport Press | Dave Pilcher Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the new naysayers? In the red corner … PIXELS! This nimble Read more…
Source: Freeport Press by David Pilcher I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to be a fact, confirmed by our own customers. Read more…