Business Insider – Kate Duffy There’s no doubt that Gen Z loves to read. This generation, defined as people born between 1997 and 2015, is often considered phone-obsessed and addicted to technology. But when it comes to reading, Gen Zers say they prefer to pick up a printed book over an e-book. Book Read more
LinkedIn Advice Your business card is a powerful tool to make a lasting impression on potential clients, partners, and employers. But how do you choose the best colors for your card that reflect your brand, personality, and industry? In this article, we’ll show you some tips and examples of how Read more
Kathi Rowzie – Two Sides NA In our increasingly digital world, some may think that printed medical brochures have outlived their usefulness. But research shows that even in today’s digital age, printed materials remain valuable educational tools for healthcare providers. A study published in Advances in Therapy looked at the usefulness of printed educational Read more
This reading tool could be a game-changer for people who have a hard time focusing while reading. Annie Reneau – Upworthy Reading is a fundamental tool of learning for most people, which is why it’s one of the first things kids learn in school and why nations set literacy goals. But even those Read more
Sept 14, 2022 | FIPP | by Jamie Gavin New figures published by YouGov Profiles show that UK and US magazine audiences still prefer reading their favourite publications in print. Out of the total 166,000 people polled (111,000 in the UK, 55,000 in the US), only 18% of UK respondents Read more
View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more
Harvard Business Review | by Jonathan Z. Zhang The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are plummeting; recent changes in privacy policies, such as those by Read more
The Target Report – Mark Hahn Printing Papers Get Squeezed Out – February 2022 M&A Activity A refrain is now heard throughout the printing industry; paper supplies are very tight, allocations limit the ability to take on new customers, discounts and rebates are a thing of the past, shipments are Read more
BENQ SIGNS ON AS PARTNER TO IMPLEMENT PANTONE SKINTONE VALIDATED WITHIN THEIR DISPLAYS. Carlstadt, NJ, January 6, 2022 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Validated, a new patent pending technology program which allows display, Read more