10 Retail Print Materials Every Vancouver Store Needs
When you’re shopping on Robson Street, Main Street or Commercial Drive, you’ll notice signs and print materials everywhere. Great print helps customers find what they want, and it brings them back. Whether you have one location or several, good print marketing for retail stores keeps your brand looking sharp.
Here are 10 pieces most Vancouver stores use, and how each one helps you sell.
1. Flyers
Flyers are one of the easiest ways to share a sale or event. You can hand them out, add them to shopping bags or leave them at the counter. Local shops in Kitsilano, on Granville Island or in Yaletown often use them to spread the word about in-store events.
2. Rack cards
Rack cards are tall, thin cards that fit into display racks. They work well for loyalty programs, new products or services. Because they’re small, customers take them home instead of tossing them.
3. Brochures
A brochure gives customers more detail than a flyer. For instance, a skincare clinic might explain its product lines in a tri-fold brochure. A furniture store could show its collections and delivery options in a larger half-fold brochure. Not sure what size works for your business? Our team can help!
4. Catalogues and lookbooks
A catalogue puts your whole collection in one place, so customers can flip through it and find what they like. Good photos and a clean layout make your store look professional and easy to trust. When similar products sit together on the page, customers often find something extra to buy.
5. In-store signs and posters
Signs guide customers through your store. They point out sales, new arrivals and best sellers. Posters in the window also catch people walking by.
6. Shelf cards
Shelf cards sit right beside the product. They share prices, features or staff picks. Grocery stores and specialty shops use them to help customers decide faster.
7. Hang tags and product labels
Clothing and gift stores use hang tags to show prices and tell their brand story. A nice tag with foil or embossing makes a product feel more special.
8. Gift cards and loyalty cards
Gift cards bring in new customers. Loyalty cards, on the other hand, keep your regulars coming back. Both fit easily in a wallet, so customers see your name often.
9. Bag stuffers and inserts
A small card in every shopping bag is an easy win. You can share a discount code, your Instagram handle or your next event. Online stores also add inserts to every package they ship.
10. Branded notepads and business cards
Staff use notepads every day at the counter. Business cards also help managers and buyers make local connections. Both keep your brand in front of people long after the sale.
Why retail print materials still work
Customers see ads on their phones all day. However, a printed piece is something they can hold. It sticks around longer and feels more personal. That’s why many Vancouver stores mix digital marketing with print.
Print also builds trust. When your signs, flyers and tags all match, your store looks put together. Customers notice that, even if they don’t think about it.
Tips for busineses with more than one location
If you have stores in Vancouver, Burnaby, Richmond or across the Lower Mainland, keep these tips in mind:
- Use one printer. Your colours will match at every store.
- Order for all locations at once. It usually costs less per piece.
- Keep your files in one place. That way, reorders only take one email.
- Plan ahead. Rush orders cost more, so map out your big seasons early.
- Get your retail print materials from a local printer
Bond Reproductions has printed for Vancouver businesses since 1992. We print flyers, rack cards, brochures, booklets and more in-house. We also offer custom finishing like custom foil stamping, embossing and custom die-cutting.
Give us a call (604-683-1251) or click to get a quote.
