View at mobilemarketingmagazine.com Jenny Stanley, Managing Director of Appetite Creative, looks at how integrating connected experiences has rejuvenated direct mail. Direct mail campaigns have officially had a digital makeover. With thanks to QR codes, the enduringly popular media channel has been souped-up through digitisation to improve customer response rates and overall engagement Read more
View at www.businesswire.com “Hybrid Experiences Bring Direct Mail Into the Digital Age” Opportunity Snapshot Study Highlights the Increasing Need for Direct Mail Marketing and Personalization to Bolster Digital Efforts LIVINGSTON, Mont.–(BUSINESS WIRE)–PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights Read more
Harvard Business Review | by Jonathan Z. Zhang The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by anywhere from 61–184% year-over-year in 2021. At the same time, returns are plummeting; recent changes in privacy policies, such as those by Read more
The Target Report – Mark Hahn Printing Papers Get Squeezed Out – February 2022 M&A Activity A refrain is now heard throughout the printing industry; paper supplies are very tight, allocations limit the ability to take on new customers, discounts and rebates are a thing of the past, shipments are Read more
BENQ SIGNS ON AS PARTNER TO IMPLEMENT PANTONE SKINTONE VALIDATED WITHIN THEIR DISPLAYS. Carlstadt, NJ, January 6, 2022 – Pantone LLC, the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Validated, a new patent pending technology program which allows display, Read more
PANTONE 17-3938 Very Peri A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity. Pantone Color of the Year 2022 PANTONE 17-3938 Very Peri Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace Read more
From: Printing News LOIS RITAROSSI, NOVEMBER 22, 2021 “I can’t get my paper for 12 weeks? And it’s going to cost 12% more than my last order?” Buying paper has become a convoluted process, putting stress on inventory management, procurement and vendor-client relationships. The paper industry is experiencing a confluence of factors, Read more
Domtar Newsroom Over the last year, we’ve had the pleasure of (virtually) engaging with many different groups, including schools and industry organizations. We find these opportunities invaluable – not only do they give us a chance to share our love of paper, printing and print marketing with the masses but Read more
Domtar Newsroom In this busy world of ours, sometimes having the initial conversation between printer and designer is not always a possibility. However, in order to avoid mistakes at the end of the project, these critical conversations must take place to set the expectations for all parties. Since printing is, Read more
Two Sides North America In North America, forests are a renewable resource that is continuously replenished using sustainable forest management practices. We grow many more trees than we harvest. While saving trees and protecting forests is a widely shared goal, avoiding the use of wood is not the way to Read more