Titanic Leaving Belfast - with a print shop on board.

The Titanic Had a Print Shop

When people think of the Titanic, they think of the band playing as the ship went down, the heroism of the crew, and the sheer scale of the tragedy. But hidden in the lower decks of the most famous ship in history was something few people know about: a fully Read more

By webadm, ago
History of Woman in Print

A Brief History of Women in Print

From Early Presses to Modern Print: A Brief History of Women in Print As we celebrate International Women’s Day, it’s worth looking back at an often-overlooked part of printing history: the women who helped support and sustain the early printing industry. When movable type printing spread across Europe in the Read more

By webadm, ago

Corporate storytelling goes analog

Axios – by Eleanor Hawkins Major U.S. companies and brands are investing in printed publications but not in the way you might think. Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences. Why it matters: It’s part marketing and part strategic storytelling, communication Read more

By webadm, ago

Why We’re All Marketing to Five Generations at Once

Source: Freeport Press With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen Z – means taking a strategic approach to multi-channel campaigns and Read more

By webadm, ago