As our digital lives grow busier, consumers are reaching for something real. Dave Pilcher via LinkedIn [ https://www.linkedin.com/pulse/real-books-theyre-so-2019-dave-pilcher/ ] It was the end of 2017, and there were a lot of rumblings about the resurgence of print books. “Books have always had a fetishistic quality to them, with their dusty Read more
CLASSIC Retail Revolution; a resource for designers Written by Neenah Paper Retail is alive and kicking! According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more in 2018. So, it’s time Read more
Here’s to Old Friends … This DM’s for You SEPTEMBER 20, 2018 Source: http://freeportpress.com/heres-to-old-friends-this-dms-for-you/ DAVID PILCHER As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible Read more
The top 4 reasons: It’s more pleasant to hold than a digital device Paper provides a more enjoyable reading experience than a screen Paper makes it easier to save, track and manage information Reading on a smartphone is too hard to be relaxing Read the article by David Pilcher at Read more
FOLIO Magazine | By Greg Dool :: May 8, 2018 A look into the mind of the Gen Z-er… MNI Targeted Media, a division of Meredith Corp., revealed today the preliminary findings of an online survey of 2,500 students aimed at examining the interests, spending preferences, and consumption habits of Gen-Z—that is, those Read more
Inka Mathew, a Texas-based graphic designer and owner of Green Ink Studio, matches tiny, everyday objects from ladybugs to jelly beans with their corresponding Pantone colour swatches. In a personal project called Tiny PMS Match, Mathew combines everyday items with their Pantone Matching System (PMS). The objects she uses “pique Read more