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Corporate storytelling goes analog
Axios – by Eleanor Hawkins Major U.S. companies and brands are investing in printed publications but not in the way you might think. Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences. Why it matters: It’s part marketing and part strategic storytelling, communication Read more
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Why We’re All Marketing to Five Generations at Once
Source: Freeport Press With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen Z – means taking a strategic approach to multi-channel campaigns and Read more
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Print Books and the Millennial – a Love Story
SEPTEMBER 24, 2019 DAVID PILCHER Freeport Press The stats may surprise you. According to CNBC, people still love to own physical books … and the proof is in the bottom line. “Publishers of books in all formats made almost $26 billion in revenue last year in the U.S., with print Read more
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5 times when using paper and a pen is better than using an app
From: FastCompany || STEPHANIE VOZZA We’re living in a digital world—one where screens dominate our time. The average American adult spends three hours and 43 minutes on mobile devices, according to 2019 research by eMarketer. This doesn’t include the time spent on a computer at work or parked in front of Read more
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BIOGAS TURNS AN ENVIRONMENTAL CHALLENGE INTO A BENEFIT: ROLLAND ENVIRO PAPER
Renée Yardley May 15, 2019 All over the world, organizations in every industry are looking for ways to operate in more sustainable ways. At the same time, our landfills continue to overflow. But this environmental challenge has the potential to actually power sustainability. We prove it every day at Rolland, Read more
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How to get over fear of the blank page
BY ARIANNA ORLAND || FAST COMPANY At some point in our careers, we all come face to face with that ever-paralyzing “Blank Page.” That monster-eyed project you have no clue how to approach or where to begin. As a lifelong designer–visualizing things that haven’t existed before–that ambiguity has littered nearly Read more
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BOND Acquires Western Printers & Lithographers
On April 23rd, 2019, Western Printers will merge with Bond Reproductions. With a combined 68 years of experience in the print industry, Bond will continue its focus on quality and service. We feel confident Western Printers will be a good fit with Bond and that we can support the values Read more
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The Design Principles Featuring Pum Lefebure – Texture
Living in today’s on-screen world, the idea of flat design has become commonplace. Though designers are becoming more adept at using on-screen techniques to create dimension and the visual sensation of a texture, the sense of touch is missing from our touch screens. Texture has become even more important, and Read more
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The Power of White Space: The Design Principles Featuring Pum Lefebure
The Design Principles Featuring Pum Lefebure — White Space By: HOW staff | October 22, 2018 Pum Lefebure – let’s start with who she is (and really, what doesn’t she do?). Creative genius. Entrepreneur. Mom. Global speaker. Heck, she’s even made an appearance in an H&M ad campaign. Originally from Thailand and now the co-founder and Chief Read more