Could Gen-Z Represent an Emerging Market for Print Media?
FOLIO Magazine | By Greg Dool :: May 8, 2018
A look into the mind of the Gen Z-er…
MNI Targeted Media, a division of Meredith Corp., revealed today the preliminary findings of an online survey of 2,500 students aimed at examining the interests, spending preferences, and consumption habits of Gen-Z—that is, those born between 1995 and 2012—which the survey suggests will represent a massive chunk of spending power in the U.S. by 2020.
Among the survey’s more intriguing findings:
- 90 percent of Gen Z-ers rely on media to stay in touch with what is happening in the world.
- 60 percent prefer to shop in stores over online, but 75 percent use their phones while shopping to price check or seek recommendations.
- 50 percent agree that knowing a brand is “socially conscious” influences their purchasing decisions.
- The average Gen Z-er spends one hour each week reading magazines.
- 61 percent believe their generation would benefit from “unplugging more.”